En el universo del lujo, no hay dos proyectos iguales. Un hotel de gran lujo y un restaurante con tres estrellas Michelin pueden compartir un cliente exigente, pero sus estrategias de comunicación deben partir de conceptos completamente distintos. En AX Creative, creemos que la clave está en entender a fondo el alma del negocio antes de construir el relato. Hoy exploramos cómo abordamos, desde nuestra firma, dos mundos exclusivos que requieren precisión quirúrgica en su presencia mediática: el de la hospitalidad cinco estrellas y el de la gastronomía más elevada.

In today's fast-paced digital landscape, design systems have become the backbone of successful product development. They're not just a trend—they're a fundamental shift in how we approach digital design and development. As organizations scale their digital presence, the need for systematic, efficient, and consistent design practices has never been more critical.

Typography has evolved from a mere vehicle for text to a powerful tool for brand expression and user experience. In 2025, the role of typography in digital design goes beyond readability—it's about creating emotional connections and enhancing digital interactions through thoughtful type choices.

As the digital landscape grows, so does its environmental impact. Sustainable design isn't just about green aesthetics—it's about making conscious decisions that reduce digital carbon footprints while maintaining exceptional user experiences. This shift towards eco-friendly design is becoming a crucial consideration for responsible digital creation.

Motion in digital design has evolved far beyond simple transitions. Today's animation serves as a powerful tool for storytelling, user guidance, and brand expression. As devices become more powerful and users more sophisticated, thoughtful animation has become crucial for creating engaging digital experiences.