La exclusividad del silencio, la elegancia de lo esencial.

Grand Hotel Mas d'en Bruno
Hotel from Drone View

Mas d'en Bruno

La exclusividad del silencio, la elegancia de lo esencial.
A revolutionary VR headset that redefines user comfort and natural interaction, setting new standards in the virtual reality landscape.
Client
The Stein Group
Released
20 de junio de 2025
20 jun 2025
Timeframe
2 Meses
Project Type
Grand Hotel Mas d'en Bruno
Technology
Industrial Design 3D Printing Electronics Integration Optical Engineering
Mas d'en Bruno

Overview

Our approach focused on merging Scandinavian design principles with cutting-edge technology. The result is Boreal – a VR headset that doesn't just improve upon existing designs but rethinks how users should interact with virtual environments.
In a market dominated by bulky, uncomfortable VR headsets, Nordvision envisioned a device that would prioritize human factors alongside technical excellence. The challenge was to create a premium VR experience that users could enjoy for extended periods without the typical physical constraints of existing solutions.
Mas d'en Bruno

The Challenge

Traditional VR headsets presented significant barriers to extended use, with most users experiencing fatigue after just 30 minutes. Heat management issues not only caused discomfort but also affected device performance. The complex setup procedures and adjustments required technical knowledge that alienated casual users.
VR Glasses
VR Glasses
VR Glasses
The market needed a solution that could deliver premium visual experiences while maintaining comfort and intuitive usability. Existing products forced users to choose between performance and comfort, while setup complexity remained a significant barrier to adoption.
Mas d'en Bruno

The Solution

We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.

Industrial Design 3D Printing Electronics Integration Optical Engineering

The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.

Mas d'en Bruno

Mas d'en Bruno

Performance Results

Boreal Vision has transformed the VR landscape by proving that comfort and performance can coexist. The headset's launch exceeded market expectations, with users particularly praising the extended comfort during long sessions and the intuitive setup process.
Hotel from Drone View
Hotel from Drone View
Hotel from Drone View
Weight Reduction
Weight Reduction

Lighter than leading competitors

10%
10%
10%
User Comfort
User Comfort

Positive comfort ratings in extended sessions

20%
20%
20%
Market Impact
Market Impact

Market share captured in first quarter

10%
10%
10%

The device's success has established new benchmarks for VR hardware design, influencing industry standards for user comfort and accessibility. Professional users have adopted Boreal for training and simulation, while casual users appreciate its ease of use and comfort.

Mas d'en Bruno

Final thoughts

Boreal Vision has successfully bridged the gap between professional-grade VR performance and consumer-friendly design. Its success demonstrates that thoughtful design and user-centric engineering can solve long-standing challenges in VR technology, setting new standards for the industry.

Mas d'en Bruno

Credits

Credits

Alex Torrents
Josep Beneït
Joan Casanovas
Josep Maria Queró
Project Lead
Product Director
Filmmaker 1
Filmmaker 1

Mas d'en Bruno

Credits

Alex Torrents
Josep Beneït
Joan Casanovas
Josep Maria Queró
Project Lead
Product Director
Filmmaker 1
Filmmaker 1
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We transform brands.
Your success is next.

Inicia tu proyecto ahora reservando una consulta personalizada con nosotros.

Meet the partners who are part of our success story
Team working in an office watching at a presentation

We transform brands.
Your success is next.

Inicia tu proyecto ahora reservando una consulta personalizada con nosotros.

Meet the partners who are part of our success story
Team working in an office watching at a presentation
We are currently based in Barcelona and work remotely.

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Head Quarters

AX Creative Inc. Carrer les Valls, 10, Sabadell

AX Creative is a company registered in Spain. Design and development services are provided by AX Creative.

© 2025 AX Creative Inc. All rights reserved.

We are currently based in Barcelona and work remotely.

Timezone (GMT+1)

Potencia tu proyecto.

Queremos ayudarte a alcanzar tus objetivos: déjanos tu mail y hablemos.

Respetamos tu bandeja de entrada. Sin spam, solo información útil.

Head Quarters

AX Creative Inc. Carrer les Valls, 10, Sabadell

AX Creative is a company registered in Spain. Design and development services are provided by AX Creative.

© 2025 AX Creative Inc. All rights reserved.

We are currently based in Barcelona and work remotely.

Timezone (GMT+1)

Potencia tu proyecto.

Queremos ayudarte a alcanzar tus objetivos: déjanos tu mail y hablemos.

Respetamos tu bandeja de entrada. Sin spam, solo información útil.

Head Quarters

AX Creative Inc. Carrer les Valls, 10, Sabadell

AX Creative is a company registered in Spain. Design and development services are provided by AX Creative.

© 2025 AX Creative Inc. All rights reserved.