Email marketing, herramienta de fidelización
El verdadero poder del email no está en vender
martes, 14 de enero de 2025
Email marketing, herramienta de fidelización
Written by
Founder de AX Creative
Typography has evolved from a mere vehicle for text to a powerful tool for brand expression and user experience. In 2025, the role of typography in digital design goes beyond readability—it's about creating emotional connections and enhancing digital interactions through thoughtful type choices.
The New Typography Landscape
The digital typography landscape has been transformed by technological advances. Variable fonts allow unprecedented flexibility, while improved screen resolutions enable more nuanced type design. These developments have opened new possibilities for creative expression while maintaining optimal readability across all devices.
Designers are now using typography not just to communicate messages, but to create distinctive visual experiences. The interplay between traditional typographic principles and modern technology has led to more sophisticated, adaptable, and expressive digital interfaces.
Strategic Implementation
Typography choices now directly impact user experience metrics. From load times to accessibility, every typographic decision has measurable consequences for digital product success.
Best Practices
Prioritize performance with font loading
Design for multiple device contexts
Consider accessibility guidelines
Maintain consistent type scales
Test readability across platforms
The most successful digital experiences use typography strategically, combining aesthetic appeal with technical performance. This balance ensures that typography enhances rather than hinders the user experience.
Key Takeaways
Variable fonts reduce load times by 40%
Accessibility-first typography improves user reach
Custom fonts enhance brand recognition
Responsive typography adapts across devices
Type hierarchy influences user behavior
More articles
viernes, 4 de julio de 2025
Written by
Alex Torrents
Estrategia empresarial en el lujo
¿Cómo comunicar un hotel 5 GL frente a un restaurante 3 Michelin?
En el universo del lujo, no hay dos proyectos iguales. Un hotel de gran lujo y un restaurante con tres estrellas Michelin pueden compartir un cliente exigente, pero sus estrategias de comunicación deben partir de conceptos completamente distintos. En AX Creative, creemos que la clave está en entender a fondo el alma del negocio antes de construir el relato.
viernes, 7 de marzo de 2025
Written by
Alex Torrents
Captura la emoción
El poder de las producciones audiovisuales en eventos deportivos
Producciones audiovisuales bien pensadas pueden transformar un evento deportivo en una herramienta de marketing poderosa. En este blog, comparto claves para capturar emociones reales que conectan y perduran.
martes, 4 de febrero de 2025
Written by
Josep Beneït
Construcción de la marca personal
Cómo destacar en redes sin perder autenticidad
The intersection of AI and design has moved far beyond basic automation. Today's AI tools aren't just assisting designers—they're becoming active collaborators in the creative process. This evolution is reshaping how we approach design challenges and opening new possibilities for innovation and efficiency.
Email marketing, herramienta de fidelización
El verdadero poder del email no está en vender
martes, 14 de enero de 2025
Email marketing, herramienta de fidelización
Written by
Founder de AX Creative
Typography has evolved from a mere vehicle for text to a powerful tool for brand expression and user experience. In 2025, the role of typography in digital design goes beyond readability—it's about creating emotional connections and enhancing digital interactions through thoughtful type choices.
The New Typography Landscape
The digital typography landscape has been transformed by technological advances. Variable fonts allow unprecedented flexibility, while improved screen resolutions enable more nuanced type design. These developments have opened new possibilities for creative expression while maintaining optimal readability across all devices.
Designers are now using typography not just to communicate messages, but to create distinctive visual experiences. The interplay between traditional typographic principles and modern technology has led to more sophisticated, adaptable, and expressive digital interfaces.
Strategic Implementation
Typography choices now directly impact user experience metrics. From load times to accessibility, every typographic decision has measurable consequences for digital product success.
Best Practices
Prioritize performance with font loading
Design for multiple device contexts
Consider accessibility guidelines
Maintain consistent type scales
Test readability across platforms
The most successful digital experiences use typography strategically, combining aesthetic appeal with technical performance. This balance ensures that typography enhances rather than hinders the user experience.
Key Takeaways
Variable fonts reduce load times by 40%
Accessibility-first typography improves user reach
Custom fonts enhance brand recognition
Responsive typography adapts across devices
Type hierarchy influences user behavior
More articles
Estrategia empresarial en el lujo
¿Cómo comunicar un hotel 5 GL frente a un restaurante 3 Michelin?
Captura la emoción
El poder de las producciones audiovisuales en eventos deportivos
Construcción de la marca personal
Cómo destacar en redes sin perder autenticidad
Email marketing, herramienta de fidelización
El verdadero poder del email no está en vender
martes, 14 de enero de 2025
Email marketing, herramienta de fidelización
Written by
Founder de AX Creative
Typography has evolved from a mere vehicle for text to a powerful tool for brand expression and user experience. In 2025, the role of typography in digital design goes beyond readability—it's about creating emotional connections and enhancing digital interactions through thoughtful type choices.
The New Typography Landscape
The digital typography landscape has been transformed by technological advances. Variable fonts allow unprecedented flexibility, while improved screen resolutions enable more nuanced type design. These developments have opened new possibilities for creative expression while maintaining optimal readability across all devices.
Designers are now using typography not just to communicate messages, but to create distinctive visual experiences. The interplay between traditional typographic principles and modern technology has led to more sophisticated, adaptable, and expressive digital interfaces.
Strategic Implementation
Typography choices now directly impact user experience metrics. From load times to accessibility, every typographic decision has measurable consequences for digital product success.
Best Practices
Prioritize performance with font loading
Design for multiple device contexts
Consider accessibility guidelines
Maintain consistent type scales
Test readability across platforms
The most successful digital experiences use typography strategically, combining aesthetic appeal with technical performance. This balance ensures that typography enhances rather than hinders the user experience.
Key Takeaways
Variable fonts reduce load times by 40%
Accessibility-first typography improves user reach
Custom fonts enhance brand recognition
Responsive typography adapts across devices
Type hierarchy influences user behavior
More articles
Estrategia empresarial en el lujo
¿Cómo comunicar un hotel 5 GL frente a un restaurante 3 Michelin?
Captura la emoción
El poder de las producciones audiovisuales en eventos deportivos
Construcción de la marca personal
Cómo destacar en redes sin perder autenticidad
We transform brands.
Your success is next.
Inicia tu proyecto ahora reservando una consulta personalizada con nosotros.
Meet the partners who are part of our success story
We transform brands.
Your success is next.
Inicia tu proyecto ahora reservando una consulta personalizada con nosotros.
Meet the partners who are part of our success story
We transform brands.
Your success is next.
Inicia tu proyecto ahora reservando una consulta personalizada con nosotros.
Meet the partners who are part of our success story